How can the media win back our trust?

Backlight

How can the media win back our trust?

Trust in traditional media is in crisis. This is what media leaders are doing about it.

In this episode of Backlight, we speak to journalists across traditional, non-profit and independent media to unpack how trust is being rebuilt from the inside out. From getting personal, to admitting mistakes, to making stories longer, we explore what it really takes to earn audience trust in 2026.

To tackle these questions, Beatriz and Tessa speak with Ed Lee, who led the New York Times Trust Team, independent journalist Joi Lee and Isaac Saul, founder of Tangle News.

Find us on Spotify, Apple Podcasts and YouTube.

Hosts: Beatriz Ramalho da Silva, Tessa Pang
Sound design, mixing and editing: Spoovio – Audiovisual Productions